Finflow Mobile App
A comprehensive financial management app that helps users track expenses, manage investments, and achieve their financial goals through intuitive design.
FinFlow
Finance Made Simple,
Future Made Smart
Role
UI/UX Designer
Duration
1.5 months
Team
1 designer
Platform
iOS & Android
Design Process
Research
User interviews and market analysis to understand pain points
Ideation
Brainstorming sessions and concept development
Design
Wireframing, prototyping, and visual design
Testing
User testing and iteration based on feedback
Final Designs
Dashboard
Simplified overview with quick actions and balance visibility
Plan Flow
Personalized budgeting with clear goal tracking and spending breakdowns
Transaction History
Enhanced filtering and search capabilities for better navigation
Design System
Colors
#0028A1
#0099FF
#6A4C9C
#FFFFFF
Typography
Heading 1
SF Pro Bold 32px
Heading 2
SF Pro Semibold 24px
Body Text
SF Pro Regular 16px
Components
Primary Button
Secondary Button
Input Field
Results & Impact
Key Learnings
This project reinforced the value of designing goal-driven, intuitive interfaces for complex tasks. The most significant improvements came from simplifying flows and enhancing visual clarity, with future iterations focusing on personalization and deeper financial insights.
User Satisfaction
Estimated 52% increase in user satisfaction through intuitive design
Engagement Boost
Estimated 45% boost in user engagement through goal-oriented features
Task Completion
Anticipated 38% improvement in task completion via simplified flows
Project Overview
The previous finance app lacked clear structure, engaging visuals, and personalization, making it difficult for users to manage their goals and track progress effectively.
Our goal with Finflow was to design a seamless, goal-driven experience that simplifies financial management while promoting motivation, clarity, and long-term user engagement.
Researched user pain points in existing finance apps
Redesigned key flows for a seamless, goal-focused experience
Enhanced accessibility and visual clarity
The Challenge
Overwhelming data and cluttered interface
Unmotivating goal-setting experience
Inconsistent navigation
Limited accessibility
The Solution
Simplified visuals and clearer data display
Added color-coded, progress-based goals
Streamlined and unified navigation
Enhanced accessibility and contrast
Dean Yoo
.
Finflow Mobile App
A comprehensive financial management app that helps users track expenses, manage investments, and achieve their financial goals through intuitive design.
FinFlow
Finance Made Simple,
Future Made Smart
Role
UI/UX Designer
Duration
1.5 months
Team
1 designer
Platform
iOS & Android
Design Process
Research
User interviews and market analysis to understand pain points
Ideation
Brainstorming sessions and concept development
Design
Wireframing, prototyping, and visual design
Testing
User testing and iteration based on feedback
Final Designs
Dashboard
Simplified overview with quick actions and balance visibility
Plan Flow
Personalized budgeting with clear goal tracking and spending breakdowns
Transaction History
Built-in rewards to motivate goal completion and financial growth.
Design System
Colors
#0028A1
#0099FF
#6A4C9C
#FFFFFF
Typography
Heading 1
SF Pro Bold 32px
Heading 2
SF Pro Semibold 24px
Body Text
SF Pro Regular 16px
Components
Primary Button
Secondary Button
Input Field
Results & Impact
Key Learnings
This project reinforced the value of designing goal-driven, intuitive interfaces for complex tasks. The most significant improvements came from simplifying flows and enhancing visual clarity, with future iterations focusing on personalization and deeper financial insights.
52%
User Satisfaction
Estimated 52% increase in user satisfaction through intuitive design
45%
Engagement Boost
Estimated 45% boost in user engagement through goal-oriented features
38%
Task Completion
Anticipated 38% improvement in task completion via simplified flows
Project Overview
The previous finance app lacked clear structure, engaging visuals, and personalization, making it difficult for users to manage their goals and track progress effectively.
Our goal with Finflow was to design a seamless, goal-driven experience that simplifies financial management while promoting motivation, clarity, and long-term user engagement.
Researched user pain points in existing finance apps
Redesigned key flows for a seamless, goal-focused experience
Enhanced accessibility and visual clarity
The Challenge
Overwhelming data and cluttered interface
Unmotivating goal-setting experience
Inconsistent navigation
Limited accessibility
The Solution
Simplified visuals and clearer data display
Added color-coded, progress-based goals
Enhanced accessibility and contrast
Dean Yoo
.
Finflow Mobile App
A comprehensive financial management app that helps users track expenses, manage investments, and achieve their financial goals through intuitive design.
FinFlow
Finance Made Simple,
Future Made Smart
Role
UI/UX Designer
Duration
1.5 months
Team
1 designer
Platform
iOS & Android
Design Process
Research
User interviews and market analysis to understand pain points
Ideation
Brainstorming sessions and concept development
Design
Wireframing, prototyping, and visual design
Testing
User testing and iteration based on feedback
Final Designs
Dashboard
Simplified overview with quick actions and balance visibility
Plan Flow
Personalized budgeting with clear goal tracking and spending breakdowns
Rewarding System
Built-in rewards to motivate goal completion and financial growth.
Design System
Colors
#0028A1
#0099FF
#6A4C9C
#FFFFFF
Typography
Heading 1
SF Pro Bold 32px
Heading 2
SF Pro Semibold 24px
Body Text
SF Pro Regular 16px
Components
Primary Button
Secondary Button
Input Field
Results & Impact
Key Learnings
This project reinforced the value of designing goal-driven, intuitive interfaces for complex tasks. The most significant improvements came from simplifying flows and enhancing visual clarity, with future iterations focusing on personalization and deeper financial insights.
52%
User Satisfaction
Estimated 52% increase in user satisfaction through intuitive design
45%
Engagement Boost
Estimated 45% boost in user engagement through goal-oriented features
38%
Task Completion
Anticipated 38% improvement in task completion via simplified flows
Project Overview
The previous finance app lacked clear structure, engaging visuals, and personalization, making it difficult for users to manage their goals and track progress effectively.
Our goal with Finflow was to design a seamless, goal-driven experience that simplifies financial management while promoting motivation, clarity, and long-term user engagement.
Researched user pain points in existing finance apps
Redesigned key flows for a seamless, goal-focused experience
Enhanced accessibility and visual clarity
The Challenge
Overwhelming data and cluttered interface
Unmotivating goal-setting experience
Inconsistent navigation
Limited accessibility
The Solution
Simplified visuals and clearer data display
Added color-coded, progress-based goals
Streamlined and unified navigation
Enhanced accessibility and contrast
Dean Yoo
.
