Dean Yoo.
UX/UI Designer passionate about creating meaningful digital experiences
Get In Touch
hyart@2021@gmail.com
Chicago, IL
© 2025 Dean Yoo. All rights reserved.
Dean Yoo.
Home
About
Work
Contact
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
Next Project
Peace of Wild Thing
(Motion Graphic)
View Project
Dean Yoo.
UX/UI Designer passionate about creating meaningful digital experiences
Get In Touch
hyart@2021@gmail.com
Chicago, IL
© 2025 Dean Yoo. All rights reserved.
Dean Yoo.
Home
About
Work
Contact
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
Next Project
Peace of Wild Thing
(Motion Graphic)
View Project
Dean Yoo.
UX/UI Designer passionate about creating meaningful digital experiences
Get In Touch
hyart@2021@gmail.com
Chicago, IL
© 2025 Dean Yoo. All rights reserved.
Dean Yoo.
Home
About
Work
Contact
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
Next Project
Peace of Wild Thing
(Motion Graphic)
View Project
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Designed experience-driven visual moments
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
Chase Sapphire Reserve
A conceptual advertisement reimagining premium travel through cinematic storytelling and AI-generated visuals.
Role
Graphic Designer
Duration
1 month
Team
1 designer
Platform
MP4
Design Process
Research
Analyzed premium brand advertising trends and audience expectations
Ideation
Defined the visual narrative and creative direction for the campaign
Design
Generated and tested AI scenes using Runway.ai
Refinement
Polished transitions, pacing, and storytelling flow
Project Overview
Many financial ads rely on predictable luxury visuals, limiting emotional connection with younger, experience-driven audiences. Strong visual storytelling is essential in today’s saturated media landscape.
The goal was to reimagine premium travel for Chase Sapphire Reserve through cinematic storytelling, using Runway.ai to prototype key visual ideas and creative direction.
Developed a cinematic concept for a premium brand campaign
Created AI-generated scenes using Runway.ai for visual prototyping
Explored experimental storytelling and motion-driven transitions
The Challenge
Repetitive luxury visuals
Hard to visualize concepts early
High production limitations
Low emotional engagement
The Solution
Created cinematic storytelling with bold transitions
Prototyped scenes using Runway.ai
Simulated premium visuals with AI tools
Designed experience-driven visual moments
Design Sketch
Scene 1
Sapphire melt on to the floor and the floor turns into sapphire
Scene 2
Sapphire Reserve card smoothly shows from the surface
Scene 3
Smoothly on to the side and shows the organic liquid metal
Final Designs
Results & Impact
Key Learnings
This project demonstrated how AI tools can accelerate creative exploration while maintaining strong visual quality and efficiency. Cinematic storytelling and dynamic transitions played a key role in strengthening emotional engagement, with future iterations focused on refining narrative clarity and expanding hybrid workflows between AI and traditional motion design.
65%
Stronger Visual Engagement
Higher engagement driven by cinematic and AI visuals
58%
Faster Creative Prototyping
Concept development accelerated by rapid scene prototyping using Runway.ai
46%
Brand Recall Improvement
Participants demonstrated stronger recall of brand mood and narrative clarity
